IP Flow provides advanced data solutions that fuel businesses with greater insight through intelli-gent data matching, contact profile creation, providing rich firmographics, buyer intent and more.
Cookies
This cookie policy is for visitors to our website, apps, and other brand-owned pages, and details how we use cookies. The use of ‘we’, ‘our’ and ‘us’ in this notice means ‘IP Flow’, as operators of the aforementioned channels.
What are cookies?
Cookies are small text files that are stored on the browser or hard drive of your computer or mo-bile device when you visit a web page or application. Cookies are widely used to make websites work more efficiently for users, as well as to provide evidence to the website’s operators.
Most web browsers automatically accept cookies, but should you not wish to have information collected in this way, you can configure settings within your browser to disable or accept cookies.
For further information on how to control cookies in your browser, including enabling, blocking, clearing, and disabling, please refer to ICO Cookies Control.
How do we use cookies?
IP Flow uses session cookies/essential cookies, which do not require consent under GDPR. These cookies are placed on your browser to ensure that our website delivers information and services to you securely and functionally.
In order to further improve your experience, we place persistent cookies in your browser to re-member some of your information. These cookies allow us to tailor our content and the overall website experience by recognising you as users. Their purpose is to make revisits to the website easier and more useful, by remembering information like preferred language, pre-populating form fields, and other settings.
These cookies require your consent, which we seek through the consent banner you encounter when you visit our web pages. This is in-line with the opt-in requirements on Cookie Law within GDPR and all other regulations and legislation.
To opt-out of persistent cookies, please select ‘decline’ when the cookie consent banner appears. If you have already opted-in and now wish to opt-out, please email data-compliance@IPflow.com to inform us of your request.
Types of Cookies
Session – A session cookie exists only when you are reading or navigating the website. Upon clos-ing the web browser, these cookies are removed.
Persistent – A persistent cookie exists on your computer until a future date; for instance, the cook-ie expiry date could be set as one year. Each time a website is accessed over this period, our web-site will access this cookie.
Third Party – These cookies are implemented by third party websites with the aim of collecting cer-tain information to carry out various research into behavioural, demographic, and other analytical information, which we use to deliver the best possible user experience.
The table below shows a complete breakdown of the cookies used throughout our website.
| _Zicmid | This is for our website chat. It is used to identify a device across visits, as well as across a single chat session. | Third Party | Session |
| _Zprivacy | This is used to store your preference to disable live chat and cease using cookies. | Third Party | Session |
| _Zicid | This is for our website chat. It is used to identify a device across visits as well as across a single chat session. | Third Party | Session |
| _hssc | This cookie keeps track of sessions. It contains the domain, view count ,and session start timestamp. | Third Party (consent banner) | Persisent 30 minutes |
| _hsct | This contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number. | Third Party (consent banner) | Persistent 2 years |
| hubspotutk | This keeps track of a visitor’s identity. It is passed to HubSpot via form submission and used when de-duplicating contacts. | Third Party (consent banner) | Persistent 10 years |
| _hs_opt_out | This cookie is used by the opt-in privacy policy to remember not to ask visitors to accept cookies again. This cookie is set when you give visitors the option to opt-out of cookies. | Session Third Party | Session |
| _hs_testcookie | This cookie is used to test whether the vis-itor has support for cookies enabled. | Third Party | Session |
| _ga | This is used to distinguish users for website analytics. | Third Party (consent banner) | Session |
| _gid | This is used to distinguish users for website analytics. | Third Party (consent banner) | Session |
| (Lfuuid) | These cookies allow us to tailor our content and the overall website experience by recognizing you as a user. Their purpose is to make revisits to the website easier and more useful to you, by remembering information like preferred language, pre-populating form fields, and other settings. | Consent banner | Persistent 10+ years |
| Unbounce | Unbounce Cookies are used to track page stats and attribute a conversion event back to a specific page using the page ID and variant letter. Unbounce cookies do not store any personally identifiable information and cannot be used to identify an individual based on the information stored in them directly | Third Party | Session |
| _Cfduid | The _Cfduid cookie is used to identify individual clients behind a shared IP address and applies security settings on a ‘per client’ basis. | Persistent 1 year | Session |
| _gat | This is used to throttle request rate – Google analytics is deployed via Google Tag Manager | Third party (Consent Banner) | Persistent 1 minute |
This policy was last reviewed and updated on the 02nd January 2021. Policies are periodically re-viewed to ensure compliance with the current compliance environment.
For questions relating to this policy, please contact data-compliance@IPflow.com
